Client
MSi
Goal
A new look for a new way to repair
Year
2025
Services
Brand refresh, HCP campaign, website redesign, sales collateral and event support
About
It's the simple tools that, while reliable and effective, often remain untouched by innovation. In recent decades in surgery, the technology evolved, but the suture didn't. MSi™ broke the mold with a mesh design that distributes and diffuses tension for repairs that strengthen over time.
