For Utzy Naturals, “premium” is more than a buzzword. The pursuit of excellence extends to every aspect of the process, from sourcing, to formulation, and manufacturing.
In a crowded market filled with brands that offer up a similar promise, our challenge was to find a way to build a more unique story and trusted image around the Utzy name. Working alongside their team from the ground up, we carefully evaluated competitor positioning and guided the design process to deliver a brand refresh that reflected the quality-focused commitment of the company. From label design to a complete product catalog, Steadfast launched Utzy into the market with a new appeal that positioned them to better reach their target audience and build stronger recognition and loyalty around the qualities that matter most.
A variety of options were presented during the design stage centered on the brand's goals