VRMNY Branding

VRMNY is the largest retina practice in the New York Metropolitan area and is internationally recognized for its leading role in the development of advanced diagnostic and treatment options for retinal diseases. They enlisted Steadfast to refresh their brand image and develop a new website consistent with the cutting-edge reputation of the practice. We set out to update the mark in a way that carried forward the characteristics of the original design while introducing new colors and font treatments to modernize the brand and compliment the new website. The mark shown below is one of the concepts that was proposed.