VEVYE Dry Eye Brand Case Study

We make what matters understood by helping emerging biotech companies explain their value.

Strategic

Define your position and plan your communications

Strategic

Define your position and plan your communications

Scientific

Explain your science and evidence to the right audience

Scientific

Explain your science and evidence to the right audience

Campaign

Connect your message across audiences and channels

Campaign

Connect your message across audiences and channels

Branding

Create a recognizable, consistent identity

Branding

Create a recognizable, consistent identity

Digital

Build websites and tools people can use

Digital

Build websites and tools people can use

Production

Produce, adapt, and update your materials

Production

Produce, adapt, and update your materials

Client

VEVYE

Goal

Calling B.S. on dry eye's status quo

Year

2025

Services

HCP and DTC campaigns, website redesign, sales collateral and event support

About

In dry eye, relief often comes with a catch: burning and stinging from preservatives that patients have to fight through before the benefit kicks in. Harrow asked Steadfast to build a campaign that put tolerability first, inviting patients to step out of a world of empty promises into real relief.